Negative Space
BackgroundNegative space is essentially the background. This area is frequently referred to as "white space," even though the space may not be white per se. Space is an important design element because the eye needs negative space.
Space can be used effectively by the designer to make the eye move, focus its attention, or divide elements from one another (Lohr, 2003). One should subtract information and create negative space rather than adding information. If there is something in the layout that is not adding to the message then it is taking away from the message and should be removed. Nothing is neutral.
Creating SpaceIf you have a busy design with a busy background - try cutting out part of the busy background and then put your copy on top of the negative space. See the slideshow below for an example:
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PurposeNegative space can lead the eye, can isolate and clarify. It provides the eye with relief and a context for the subject. Enough negative space makes the eye comfortable - insufficient negative space causes cognitive dissonance.
Space used to BalanceSpace can achieve balance and unity in an image. For instance, symmetrical elements often convey an equilibrium, while asymmetrical arrangements suggest an imbalance.
In the initial image of the following Slideshow, there may be too much whitespace, and the next image shows a possible remedy: |
References
Adams, Sean. (2013). Foundations of Layout and Composition, Lynda.com. retrieved from http://www.lynda.com/Design-tutorials/Foundations-Layout-Composition/
Lohr, L. L. (2003). Creating graphics for learning and performance: Lessons in visual literacy. Prentice Hall, NJ: Saddle River.
Lohr, L. L. (2003). Creating graphics for learning and performance: Lessons in visual literacy. Prentice Hall, NJ: Saddle River.