BackgroundSelecting useful images or audio clips will greatly enhance the message to be communicated. Most people who communicate well with words proof read their work and massage their text to ensure it communicates effectively. The same rigor should be done with NewMedia portrayals. In regards to this there are issues to consider.
AssumptionsThere are assumptions that have to be made to tell a story. One of the assumptions is that the story and the elements are understood.
One of the useful aspects of visual narrative is that it can cut across cultures, if the cultures share common experiences. When stories are told, is there agreement about what the story was about? ...the correct answer may be a waffling between, yes and no. Other ConsiderationsThere are numerous criteria for selecting appropriate portrayals. For instance, issues of composition should be a factor.
The key is to match the storyline with compelling NewMedia elements. The cognitive linkages between the selected elements and the message need to be strong to ensure effective communication.
Before committing to selecting NewMedia elements, it is useful to use a:
Once a Mood Board has been created then it becomes easier to design and composite the elements together to ensure: |
PurposeThe choice of elements will enhance or take away form the story.
The Selection Process:
Further studyThere are a few key issues to consider when selecting portrayals. See the following section for more information and examples relating to the selection of NewMedia elements:
AbstractionSense of AudienceCompelling Portrayals |