BackgroundThe story gives the video/photo/presentation direction. It is the story that elevates the impact of the message and then design choices can enhance that.
In video circles this is sometimes referred to the "log line" or the "storyline". This is a concise synopsis of the story in just a few sentences. It really does't matter what the medium is, if the story is not compelling or unclear then the NewMedia elements will likewise be lackluster. Story starts DesignIdeas come first. Great designers already know this, the rest of us need to come to this same understanding (Sengstack, 2013).
Design starts by knowing your story. It is a mistake to rush into design. The tendency is to pick up software applications and begin creating. The purpose of this resource is to slow the designer down and to encourage a more thoughtful approach to design choices. The first thing to do is create a great story line - this will drive the passion that is required to spend the time to do the design well.
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PurposeA story is what captivates the audience or learner, it is what draws a person into the content and engages them with it.
Stories as Visual NarrativesVisual portrayal can be a powerful tool for telling a story. A narrative is the unraveling of events over time. How can images tell a story?
Below is an example of a visual narrative. See how an idea for TV advertisements traverses the gauntlet of review and critique at an advertising agency - in a single image: What are the visual conventions used in that image to communicate the idea of narrative? For theoretical perspectives into visual narratives, check out: Further studyExplore the concept of storyline further through the following sections of this resource:
StoryLinE DEVELOPMENT
Story TypesStory PartsStory ElementsStory Planning |
References
Sengstack, Jeff. (2013). Video journalism storytelling techniques. Lynda.com. Retrieved from http://www.lynda.com/Premiere-Pro-tutorials/Video-Journalism-Storytelling-Techniques/120605-2.html